John varvatos
John Varvatos is a luxury lifestyle and menswear brand known for its signature suiting, iconic leathers, accessories and fragrances.
Each piece is designed for the gentleman who defies convention and demands uncompromising quality while staying true to their unwavering dedication to craftsmanship, innovation, and the fearless spirit of rock ‘n’ roll.
Creative Strategy has been one of the top priorities during this partnership. Through my leadership of creative strategy, cross-functional collaboration with the agency and internal designers, we’ve gained greater insight into top-performing assets at different stages of the marketing funnel.
Using an approach backed by data and larger fashion trends, we’ve seen significant increases in ad engagement rates and, consequently, site traffic and stronger guidance on future creative direction.
Services
Creative Strategy Lead
Paid Media Lead
External Agency Management & Stakeholder Reporting
Paid Search & Reporting
Worked on as a Fractional Digital Marketing Lead at John Varvatos
